One of my favorite projects at Hari Mari was designing a set of collectible postcards to promote the HM X Nokona collaboration line. There were four different flip-flop styles, each crafted from the same leather used in the Nokona baseball gloves, which inspired the vintage baseball card design. When customers ordered a specific style of Nokona flip-flops, they received the corresponding card with their order. Each card featured the flip-flop’s “stats” on the back, along with a brief statement celebrating this unique collaboration, making it a memorable keepsake for customers to collect.
To enhance the vintage feel of a collectible baseball card, I added a Hari Mari signature in my own handwriting, giving it that nostalgic touch—like a favorite baseball player personally signed their card.
For Hari Mari’s Instagram Wallpaper Highlight series, I curated a collection of striking locations using images sourced from Unsplash. I researched each location’s details, including its coordinates, country, and an interesting fact to feature in the highlight. Since Instagram is a photography-driven platform, I had the opportunity to tag and credit each photographer, giving proper acknowledgment for their work. After reading about each location, users could screenshot the image to set it as their phone’s wallpaper, adding a personal and interactive touch to the experience.
I was able to develop my skills in motion graphics by creating sponsored ads that highlighted key features of the merchandise, along with holiday GIFs and videos featuring testimonials from real customers and press reviews.
Creating the below email campaigns and advertisements helped me develop skills in designing visually engaging layouts that enhance brand storytelling. Each campaign taught me to use strategic color schemes, typography, and product imagery to capture attention and meet specific promotional goals.
