Gone Wild

In only a few human generations, we have lost many amazing species, with many others approaching the brink of extinction. Habitat loss, habitat degradation, parasites and diseases, poaching, climate change, and trade amongst endangered species are combining to erase from our planet the other beings which have given myth and meaning to our lives as long as we have been human. Gone Wild is a project that is very near and dear to my heart. I have loved giraffes for as long as I can remember and when I heard that they had been put on the endangered species list, I was heartbroken. I had to do something about it. But how could only one person truly make a difference? This is when I realized potentially, how LARGE of an impact graphic design could actually make. I combined my love for crazy socks and my love for giraffes, and created a visionary company: "Gone Wild." However, I didn't think it was fair to focus on just one endangered species when there are so many more species whose populations are also rapidly decreasing. I wanted this sock company to sell socks that had fun, quirky, prints of ONLY endangered species on them. When customers purchase these socks, 90% of their purchase would go towards an organization that protects the habitat of the animal that corresponded to the one on the front of their package.