Secondary logo and additional hat designs are shown above. Designs were created using Adobe Illustrator and ProCreate.
Witnessing this brand evolve from a sketch on my iPad to a tangible product was an incredibly rewarding experience. It was a reminder of just how powerful it can be to take something from a simple vision and turn it into something real that others can connect with.
In addition, I designed postcards for the founder to handwrite a personalized thank-you note to include with each purchase, adding a thoughtful and personal touch for every customer.
I handled all the photography and editing, aiming for a vintage disposable-camera vibe with added grain and rich color saturation.